Streaming services are introducing exclusive features for fans eager to rent ‘Eras Tour.’

You no longer need to dream about seeing Taylor Swift in your wildest fantasies, as her film “Taylor Swift: The Eras Tour” is now available on streaming services. This release coincides with the celebration of her 34th birthday.

The streaming edition of the hit film, currently in the running for a Golden Globe, features three additional songs: “Wildest Dreams,” “The Archer,” and “Long Live.” Audiences have the option to rent the movie for a 48-hour period, priced at $19.89 in the U.S. and Canada, and £15.99 in the United Kingdom. The movie is available on various streaming platforms, including Apple TV, Vudu, Amazon Prime Video, Xfinity, Google Play, and YouTube.

For the past two weeks, Xfinity has been actively working on providing subscribers with an engaging and interactive experience.

Julie Zied, the senior director and entertainment editor for the company, expressed, “What sets this project apart is the fact that the individuals we brought together to collaborate on this venture are genuine Swifties.” Xfinity offers an X1 experience featuring 13 tailor-made themes inspired by Taylor Swift, a karaoke playlist of her songs, a collection of music videos, and a variety of movies and documentaries related to Swift.

Zied mentions, “We’ve recently introduced themes for significant occasions like holidays. What makes this particularly unique is that we’re now creating themes specifically tailored to celebrate Taylor.”
Kristin Hegel, the director of movie strategy at Xfinity, encourages subscribers to explore various features, such as using the phrase “karma is my boyfriend” with the remote to access a super fan destination.

Hegel explains, “We function as a comprehensive editorial team, with specialists in music, movies, friends, and family. All these groups collaborated to curate this collection. There were extensive discussions about our favorite music videos, and the inclusion of songs for a secret section was a particularly debated topic.”

The extended streaming version of the film does not include Taylor Swift’s song “Cardigan” from the album “Folklore.” The Eras Tour is set to resume in February in Tokyo and will continue throughout 2024.

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